Press Releases

Social Media Rock Star to Keynote the Tarsus MTO Summit

Social Media Rock Star to Keynote the Tarsus MTO Summit

MTO Summit welcomes Chris Brogan to Chicago as our 2010 keynote on March 25th. Chris Brogan is an eleven-year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at
[chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the Top 100 on Technorati. He is co-author of the New York Times bestselling book “Trust Agents” and the recently released Social Media 101.

Chris Brogan serves as President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.
In a session called "Your event has launched social media – now what?" Brogan will cover what comes next. Should you start with Facebook? Do you want everyone blogging, and if not, who should write the blog? How
do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.  Show producers, event organizers, and association executives will all benefit from attending this discussion.

The MTO Summit Chicago will take place March 24-25, 2010 at the Hyatt Regency O’Hare. The MTO Summit will provide top-notch education sessions and social media workshops, informal networking, panel discussions, and direct introduction to technology suppliers.

Conference Highlights include:

* Featured technologies that can help you gain and retain attendees and overcome the financial challenges faced by you and your customers
* Interactive “how-to” workshops for real-world tips and tricks
* Social media and Web 2.0 expert speakers
* A single event to help cut through the meeting technology clutter


MTOsummit is the premier educational event for technology buyers and sellers in the meetings industry. Learn more about the event at:  http://www.MTOsummit.com

The full agenda is at:
www.mtosummit.com/Chicago

About MeetingTechOnline: MeetingTechOnline is a community portal established to provide technology information through research and reviews to the Meetings Industry.  MTO brings together buyers interested in the latest innovation with suppliers seeking to provide education about their products and services.  Prior to MTO, no single source in the industry offered opinions, ratings and feedback about technology, and interviews with the decision makers who are selecting and implementing these tools.

Through MeetingTechOnline.com, suppliers obtain a reliable way to target customers and maximize internet marketing resources.  By enabling category advertising, MTO emphasizes the delivery of contextually relevant,
unobtrusive messages intended to help buyers. MeetingTechOnline is the single source of technology education and information for the meetings and event industry. In 2008, MeetingTechOnline launched MTO Summit, a series of executive level conferences that brings together the buyers and supplies of technology in the events industry. The goal of MTO Summit is to bring an extension of MeetingTechOnline into reality with a face-to-face networking event. These nationwide conferences educate association executives, show producers and management on technology in the events industry, and introduce technology suppliers who are changing the way technology is used. In 2010, MeetingTechOnline and MTO Summit were acquired by the Tarsus Group plc, creating what is now known as Tarsus Advon.

Contact information:

MeetingTechOnline
(512) 310-0628

Stephen Nold, President
stephen@advontech.com

Crystal Lloyd, Marketing
crystal@meetingtechonline.com