2010 Chicago

Your event has launched social media – now what? You’ve accepted that social media makes sense for your events. What comes next? Should you start with Facebook? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties?

This presentation covered the best practices in everything from profile creation to outreach to conversations and community relations.

Moderator: Michelle Bruno, Bruno Group Signature Events

Technology Track: Mobile Applications

Mobile applications allow show producers to continue community interactions on the trade show floor. A vast number of new mobile applications are launching with a variety of features and functionality. Do these new solutions provide true value to events or are they becoming just another expensive technology distraction?

Moderator: Warwick Davies, The Event Mechanic!
Let's face it, no one likes change. The economy and our markets we serve, however, are raising the bar for the deliverables and ROI we offer to our delegates, sponsors, speakers and partners. Given these rising demands, incorporating technology and innovation is a must. But how?

Event producers spend tens or hundreds of thousands of dollars on elaborate promotion campaigns to attract attendees.  However, exhibitors often have access and leverage with key attendees that the event producer often can not reach and may not even know exist.  And, attendees are a powerful and trusted resource to reach out to their peers.
 

This is not your Grandmother's final closing session. Taking a cue from GenX and Millennials digital, horizontal peer-to-peer learning preferences, Dave Lutz and Rd Whitney designed an unsession, with untraditional, unconventional elements and under-utilized experts: YOU.

Closing remarks were given by Margaret Pederson