Seminars - A Casual Chat with Chris Brogan

A Casual Chat with Chris Brogan
Your event has launched social media – now what?

You’ve accepted that social media makes sense for your events. What comes next? Should you start with Facebook? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covere best practices in everything from profile creation to outreach to conversations and community relations.

Stephen and Chris wrestled with some of the hard questions on where social media fits into the suite of technology tools for events.  As the voice of social media, an event marketer for his own events and author of the book “Trust Agents” Chris offers his insight on the collision of events and the social media and resulting changes for event producers.