Seminars - The Researcher's and List Builder's Dream

Technology Track: Web Data Mining

When event producers fall asleep at night, they dream of a Research and List Building Tools that will harness the power of the Internet.  They dream of building unique target lists capturing the rich contacts and contact information that lies deep within the oceans of websites, directories, online social communities and search engines.  They dream of the ability to rapidly expand into new, untapped and underserved markets to become the dominate leader before the window of opportunity closes.
 
Mark talked about how Ragan Communications, the leading provider of information, media and events for the Corporate Communications and PR professional, is using innovative Internet research technology and solutions to slash list acquisition costs to fractions of a penny.  Mark shared how the effective use of tools and best practices not only puts the power of the Internet into the hands of the user, but brings an ever renewing and expanding information source.