Schedule

Your event has launched social media – now what?

Chris Brogan, ChrisBrogan.com
Stephen Nold, Tarsus Advon

You’ve accepted that social media makes sense for your events. What comes next? Should you start with Facebook? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

Moderator: Michelle Bruno, Bruno Group Signature Events

Technology Track: Mobile Applications

Mobile applications allow show producers to continue community interactions on the trade show floor. A vast number of new mobile applications are launching with a variety of features and functionality. Do these new solutions provide true value to events or are they becoming just another expensive technology distraction?

Moderator: Warwick Davies, The Event Mechanic!


Technology Track: Webinars, Virtual Events

Why isn’t anyone adopting the next-gen tools? For years we’ve been talking about RFID, social networking and digital events. Where is this technology and why hasn’t there been a larger market adoption?

So you have listened to the other show organizers describe their social media plan.  Have you started a social media effort? Are you floundering to decide whether to have a blog or a twitter strategy? Or have you started a social media project and you don't know how to measure performance? Separate the ‘sizzle from the steak’ and come up with a clear road map to help people who are starting out in social media, or perhaps those who are floundering and don’t know how to rescue their effort. We will offer the 'keys to the safe" and help you avoid the mistakes others have made, and let you leave this session with a clear path to social media success.

Attendees of this session will learn:
1) How to determine whether your company is 'aligned for a successful social media strategy;
2) The five 'rules' of social media;
3) How to match your business philosophy with strategy and tactics;
4) How to correctly measure social media performance

The Ultimate Not-To-Be Missed  All Things To All Attendees Wrap-Up

This is not your Grandmother's final closing session. Taking a cue from GenX and Millennials digital, horizontal peer-to-peer learning preferences, we've designed an unsession, with untraditional, unconventional elements and under-utilized experts: YOU. Bring your open mind to this session and be prepared to do some unlearning in this unconference-styled session.