|
About Andrew
Andrew Kinnear has more than 10 years of marketing and technology experience and is a serial entrepreneur. An accomplished marketing innovator, his vision and expertise have helped to craft many businesses over the last few years, and generated significant proof of concept or revenue growth. Andrew’s ability to connect with customers and colleagues has been a key ingredient in delivering outstanding results throughout his career, and his unique and distinctive insights for the web drive tangible economic benefit.
He is currently an online marketing consultant to LoyaltyOne™, operators of the AIR MILES Reward Program®, and joined the team when LoyaltyOne acquired Green Rewards Inc., a coalition loyalty program for Canadians empowering consumers to make greener choices by shifting behavior toward eco-friendly reward options. Andrew previously worked for Advertising and Marketing agencies in Toronto, as well a few start-ups. In April of 2007, Andrew was one of only 200 Canadians selected from thousands, to be trained by Al Gore as part of his Climate Project, to deliver the ‘Inconvenient Truth’ presentation.
Andrew is a social networking evangelist, and often speaks about climate
change, technology, innovation and social media marketing.
View All Speakers
Andrew's Presentation
Impact of Web 2.0 on the Green Movement
1:30 to 2:20 PM
The not-for-profits from the environmental movement, like many other associations, had the challenge of getting public attention for their causes. How can they get public eyeballs on our issues and effect change? We will explore how Web 2.0 has become a welcome solution providing the necessary features to attract consumer attention. Incrementally, when consumers do get engaged, we will explore how social media has provided the tools to harness all of the individual contributions to resolve the issue into large national (or global) solutions.
LEARNER OUTCOMES
• Acquire the Top 5 take home examples of high impact solutions to drive web attention
• Learn the coolest Web 2.0 features with real life examples from the “Green” space
• Preview some early thinking on where Web 3.0 will take us
• Learn a little about the “green” movement in the process
All Session Descriptions |
