Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues
Thursday, November 6, 2008
9:15 - 10:15 PM

Successful Marketing and PR have always been key elements in promoting attendance, sponsorships, exhibit sales, and overall industry awareness for your events. Current economic realities, competition for attention from other events, information glut, and growing budget restrictions have made an effective marketing campaign more critical than ever as part of an overall program to ensure the health and success of your events. This session will provide you with several solid case studies showcasing Web 2.0 technology tools and methods initiated and managed by a variety of major tradeshow and meetings organizers along with exhibitors.

In addition to learning how to apply these winning methods in order to enhance your own events, you'll also leave the session with some practical solutions and recommendations for ways to help your sponsors, speakers, and exhibitors more effectively market their pre and post participation at your key events; to the ultimate benefit of all participants.

Speaker
Michael Pranikoff, Vice President, Global Trade Show Services, PR Newswire