2008 Chicago Speakers
David Meerman Scott
Keynote Speaker
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| About David David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader and the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 20 languages. He is a recovering VP marketer for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. David's Presentation Keynote Speaker How Exhibition and Events are Impacted by the New Rules of Marketing and PR 8:00 AM How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway). The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing. |
Jason Fellman
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| About Jason Jason is the co-founder of FG SQUARED Interactive Marketing and served as the’s CEO and President for 10 years. He now serves as a Strategy Consultant to the firm and its clients. Jason has developed interactive marketing strategies for the world’s most respected international organizations including Shell, Hitachi, Canon, Cardinal Health, Dell, Tokyo Electron, and Motorola. Currently, Jason is the Lead Web Strategist for Shell Global Solutions, provides strategic oversight for FG SQUARED's Motorola.com agency activities, and has been instrumental in the development of the next generation web strategy for Hanley Wood Exhibitions. As an industry leader, he has been invited to speak at numerous conferences over the years on the subject of Integrated and Web-based marketing. Jason, also a part time professional singer/songwriter/multi-instrumentalist, is a graduate of Musician's Institute in Hollywood, CA. |
David Larkin
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| About David David Larkin is Managing Director of the Loft Group which owns, manages and invests in unique entrepreneurial companies that are at the forefront of change in traditional industries. He is the founder of the Tradeshow News Network which is the most comprehensive directory of the global event industry, which was acquired by the Tarsus Group in 2006. He was vice president of the Larkin Group which was America’s largest producer of fashion trade shows until its acquisition in 2000. Mr. Larkin was an instructor at New York University in the Masters Program in Travel and Tourism. He also served as the Director of the Services Committee of the International Association for Exposition Management and was a member of the Steering Committee for the Center for Exhibition Industry Research. He has worked as a literary tutor for the Henry Street Settlement and the Angel Rodriguez Youth Center. Currently, he also serves as Executive Board Member of the Montauk Observatory and is one of the founders. Mr. Larkin worked several years in the motion picture industry in New York and Los Angeles after graduating from Syracuse University with a BFA in Film/Drama. His duties ranged from production manager to producer. Memorable films include: The Flamingo Kid, Kane and Abel, and the late night cable staple Cannibalistic Humanoid Underground Dwellers, better known as CHUD. Mr. Larkin was part of a team that made the first descent of an unexplored river in Tibet , the Shilo Hi, accompanied by a National Geographic film crew. | |
John Curtis
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| About John John Curtis, President and CEO of Quotient Integrated Solutions, Inc., has more than 9 years of leadership experience in architecting technology solutions. John's vision and expertise have driven successful solutions implementations in the Energy, Healthcare, and Communications industries. Companies such as Motorola, Symbol Technologies, Dow Chemical, Exxon Mobil, Aetna, Newsweek, and Philip Morris have benefited from his unique combination of technical skills and strategic acumen. John is passionate about technology and its influence on culture and social trends. As an advocate for the end-user, John develops elegant, simple and innovative solutions designed to solve his customers' business needs. |
Dr. Robin F. Potter
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About Robin Dr. Potter also founded MSAver, the first Health Savings Account company using debit card technology and restricted to healthcare. He was one of the leading proponents of HSA legislation adopted by congress in 1996. The experiences Dr. Potter gained from exhibiting at more than fifty healthcare and banking shows a year, in addition to input from numerous tradeshow professionals, led him to build TRAQ-IT, a software company dedicated to the automation of all aspects of the tradeshow industry. Dr. Potter is a graduate of Kansas State University (Summa Cum Laude) with a doctorate in dentistry from UMKC School of dentistry and his residency with the US Army. Dr. Potter is frequently asked to speak or comment on topics relating to the electronic transactions industry and has appeared on CNN, and regional NBC and CBS affiliates. He is also a quoted resource for publications such as Investor’s Business Daily, Forbes, and the Wall Street Journal. He is a fellow of the Academy of General Dentistry and a past board member of the National Dental Electronic Data Interchange Council and the National Foundation for Consumer Credit. |
Michael Pranikoff
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About Michael |
Bobbie Tracy
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About Bobbie Bobbie was born in Indianapolis, Indiana. She resided in Denver, Colorado and Baltimore, Maryland, before her family moved to St. Louis, Missouri. In 1978, she earned an Associate Degree in Commercial Art from the St. Louis Community College and joined McDonnell Douglas that same year as a graphics artist. Over the next 18 years, Bobbie worked in various creative areas producing media such as Business TV, multi-image, computer graphics, video storyboards, computer animation and other multimedia applications. Over the years she played a key role in the transition from traditional media and turnkey applications to electronic and multimedia technologies focusing on alignment with industry standards. In 2007, Bobbie became the senior manager over Boeing’s military air and trade show program. Responsibilities include coordinating the yearly show schedules/budgets as well as creating the strategic objectives for the trade show program. |
Stephen Nold
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About Stephen He lectures and leads workshops on the intersections of social media, design, technology and the near-future possibilities for new event and exhibition marketplace. He has taught marketing at the University of Texas and the University of Texas Dallas as a guest lecturer. He has a BBA from the University of Texas, an MBA from the University of Texas Dallas. He speaks regularly for TSAE, MPI, PCMA and launched the eMERGE technology track at IAEE. | |
Andrew Kinnear
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About Andrew He is currently an online marketing consultant to LoyaltyOne™, operators of the AIR MILES Reward Program®, and joined the team when LoyaltyOne acquired Green Rewards Inc., a coalition loyalty program for Canadians empowering consumers to make greener choices by shifting behavior toward eco-friendly reward options. Andrew previously worked for Advertising and Marketing agencies in Toronto, as well a few start-ups. In April of 2007, Andrew was one of only 200 Canadians selected from thousands, to be trained by Al Gore as part of his Climate Project, to deliver the ‘Inconvenient Truth’ presentation. Andrew is a social networking evangelist, and often speaks about climate |
Johnnie White, CMP
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| About Johnnie With more than 12 years of experience in the field of meeting planning, Johnnie White was appointed Director of Meetings and Conventions at the Cardiovascular Research Foundation in early July 2006. In this role, Johnnie is responsible for the strategic management and planning of the annual Transcatheter Cardiovascular Therapeutics Scientific Symposium, which attracts an attendance of over 11,000, as well as more than 40 other meetings, symposia, workshops and physician training programs. He also oversees key areas including CME and Academic programs, Meeting Planning and Exhibitor Services. Since 1998, Johnnie worked at The Endocrine Society where he rose from the position of Meeting Planner to Director of Meetings and CME Services. His responsibilities included overseeing all aspects of the Society’s educational activities and events (including the annual meeting with over 8,000 attendees), over 50 committee meetings, and various regional meetings. He also oversaw the development of enduring-material programs, and managed the CME accreditation process for all the Society’s CME programs. While at The Endocrine Society, Johnnie was named the 2006 Program Chair for the Planning Committee of the Professional Convention Management Association (PCMA) National Conference in Philadelphia, and served as 2006 President, Capital Chapter of PCMA. Johnnie received his Bachelor’s Degree in Information Management Systems from the University of Maryland. He now resides in New Jersey with his wife and two children. |
Shawn Pierce
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About Shawn | |
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