MTO Summit Webinar Tech Series:

The After Show Effect

Presented March 31, 2011

Sponsored by Broadlook Technologies
 

About the Webinar:

What you do after the "show" is where you make the money. Every vendor participates in your event for one reason...to get leads and make money.  Every Show producer sells vendors that participation in their event will yield "huge" financial rewards.  The "Aftershow Effect" encompasses a series of strategies, leveraging innovative technologies and services, that can deliver more value to the vendors and more revenue per event....long after the show is over.

How?

By closely examining the sequence of events that each vendor and their representatives performs upon the conclusion of an event. Show producers will more clearly see that a "handful" of leads is only the beginning and the follow up work is just beginning.  Vendors will learn how to better leverage their new "leads" into high-impact conversations with decision makers throughout their prospective "targets" and how innovative technology can deliver this information faster, better and smarter.  And potentially delivered as a value-added and cost effective service from their Show Producers.  

Why?

This informational webinar will include an in-depth review of the "Aftershow Effect", as well as share the findings of the Survey gathered from Trade Show, Event Professionals and the Vendors who participate alike.  This discussion will be followed by a question and answer session, where specific points can be examined and addressed.  Lastly, we will show innovative technologies that can leverage the leads that are gathered into deeper and richer contacts with prospects and provide Show Producers another ongoing revenue stream long after the event is closed.

PRESENTERS:

Dan Highes:

Co-Founder of Broadlook Technologies, he has been helping thousands of companies over the course of the last 8 years to Leverage the Internet as a real-time source of company and contact information. His work within company sales and marketing operations, the professional recruiting communities, Specialty Information Publishers, Venture and Investment Capital Firms has dramatically driven top and bottom line revenues, slashed traditional marketing cost, fueled Human Capital recruitment, expand channel partners, penetrated new markets and improve productivity.

Stephen Nold:

President of Tarsus Advon, the parent company of MeetingTechOnline – an online depository of articles and white papers on innovation for the event industry and MTO Summits – face-to-face VIP technology buyer events. Previously, he was with high tech start-up Team Tech International and then IntelliQuest; a technology research company. He has a BBA from the University of Texas and an MBA from the University of Texas at Dallas.