2010 Chicago

MTO Summit Chicago, March 24-25, 2010

Hyatt Regency O'Hare, 9300 Bryn Mawr Rosemont, IL 60018

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"The premier educational event for technology buyers and sellers in the meetings industry"

Schedule - Speakers - Sponsors - Attendees

This latest MTO Summit in Chicago was a lively mix of strategy overview, first-hand experiences and comedy. The event was attended by many of the movers and shakers in the expo industry. And along with heady discussion around mobile apps (“don’t be just the ‘iPhone guy’”) and the reemergence of white label event communities (be wary of “Ghost Town”-like adoption) a number of fresh ideas kept bubbling to the top.

Keynote Chris Brogan warned against being the “iPhone guy”, but he was hardly against incorporating mobile technology. He noted, in fact, that people were more likely to leave their keys, wallet or children behind at a restaurant, then even walked ten feet away from their mobile device. The real mistake was to leave behind, and alienate, Blackberry and Android users.

Another recurring theme from Brogan: “Be human.” Social media are out there as tools and how one uses them is what’s important. “No letter from your mother begins with ‘If you’re having trouble viewing this message….’”

Following Chris’s keynote were fluid discussions from highly-qualified presenters revolving around Supplier Consolidation and System and Data Integration, Connecting Buyers and Suppliers, and Customer Acquisition (combining Broadlook’s ever more powerful people-finding tools with content-heavy communications), and countless side-conversations about newer tactics like affiliate marketing.

The elephant in the room was virtual and hybrid meeting technology. Although it wasn’t specifically on the agenda, a number of discussions about the threats and opportunities that this evolving technology offers were argued.

At the end of the event the MTO audience was broken down into sub-groups and given the chance to follow up with facilitated topics most interesting to them.

Review the fruits of this discussion here.

The amount of creative energy and optimism experienced at the MTO Summit should flow over nicely to this fall’s larger event in Washington, D.C. in November, which will include new speakers and updates on the emerging technology discussed at the Chicago event.

For more information about the MTO Summit click here.

About our Keynote
MTO Summit welcomed Chris Brogan to Chicago as their 2010 keynote. Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book Trust Agents, and the recently released Social Media 101.

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

About the MTO Summit Conference
The MTO Summit Chicago took place March 24-25, 2010 at the Hyatt Regency O''Hare. The MTO Summit provided top-notch education sessions, informal networking, panel discussions, and direct introduction to technology suppliers. Highlights included:

Featured technologies that can help you gain and retain attendees and overcome the financial challenges faced by you and your customers
Interactive “how-to” workshops for real-world tips and tricks
Social media and Web 2.0 expert speakers
A single event to help cut through the clutter

Sponsorship Information
MTO Summit’s educational and networking opportunities attract qualified buyers of technology for their organizations. The conference allows companies the opportunity to showcase their technologies, products, services, and initiatives to a specific audience.

Click Here to review our sponsor prospectus.

Feel free to Contact us if you have any questions regarding the past MTO Summit''s, or would like more information about the upcoming conferences.