Seminars - Disruption and the Evolution of Meetings

“Significant technology disrupters that are changing the
tradeshow and event business model.” 

Virtual events. Mobile applications. Social media.

All of these tools represent disrupting technologies that are changing the buyer – seller connections on show floors and in conference halls.

A radical shift in the nature of human engagement enables virtual, mobile, and social technologies to redefine the meetings and events landscape and allows organizers to develop alternative strategies and business models. This session will explore a dynamic architecture for face-to-face meetings that harnesses the power of the community, supports the technologies that make collaboration possible, and disrupts traditional thinking. Panelists will dispel the myths, define the imperatives and lay out a step-by-step process for change within this new framework.

Moderators Michelle Bruno, Toby Daniels and Shawn O’Keefe will describe how organizations have harnessed the power of technology disruption as the new business model for evolution and industry innovation.