Schedule - Build Your Audience by Harnessing the Power

Build Audience by Harnessing the Power of Your Exhibitor and Attendee Bases

Event producers spend tens or hundreds of thousands of dollars on elaborate promotion campaigns to attract attendees.  However, exhibitors often have access and leverage with key attendees that the event producer often can not reach and may not even know exist.  And, Attendees are a powerful and trusted resource to reach out to their peers.
 
Today, more than ever, due to advances in technology and the maturation of social media platforms there are myriad ways to tap into new audience segments by leveraging the relationships your exhibitors have with their customers and attendees have with their peers.
 
This panel explored various options available using mobile, affiliate programs, social media and automated digital outreach methods to build community using evolving technology platforms.