MTO Summit Webinar Tech Series: Web Data Mining for Lead Generation

MTO Summit Webinar Tech Series:

Web Data Mining for Lead Generation
 

Presented Tuesday, October 12, 2010 

Audience: Those who give webinars, their content teams, and professionals who might find themselves in the circumstance of conducting a webinar.

Sponsored by Broadlook Technologies
 

About the Webinar:

Every industry is concerned with finding new customers. New technologies exist that make uncovering quality leads faster than ever. Educate yourself on effective lead sourcing methods from industry peers

How?
By gaining an understanding of the tools and techniques your event colleagues currently use to gather
leads. The presenters will talk about effectively gathering leads with the Internet data mining tools that
exist today. They will also talk about the future of lead gathering on the web.

Why?
This informative webinar will include an in-depth discussion of lead generation, as well as convey survey findings gathered from trade show & event professionals on lead sourcing methods. The discussion will then be followed by a question and answer session, where specific points can be addressed.
You will gain valuable insight on what works and what doesn’t.
Come – and learn how to leverage the Internet as a lead sourcing tool. 

PRESENTERS:

Dan Highes:

Co-Founder of Broadlook Technologies, he has been helping thousands of companies over the course of the last 8 years to Leverage the Internet as a real-time source of company and contact information. His work within company sales and marketing operations, the professional recruiting communities, Specialty Information Publishers, Venture and Investment Capital Firms has dramatically driven top and bottom line revenues, slashed traditional marketing cost, fueled Human Capital recruitment, expand channel partners, penetrated new markets and improve productivity.

Stephen Nold:

President of Tarsus Advon, the parent company of MeetingTechOnline – an online depository of articles and white papers on innovation for the event industry and MTO Summits – face-to-face VIP technology buyer events. Previously, he was with high tech start-up Team Tech International and then IntelliQuest; a technology research company. He has a BBA from the University of Texas and an MBA from the University of Texas at Dallas.

RD Whitney:

President of Tarsus Ventures, an expert in developing online and offline communities that bring buyers and sellers together through his 20 year career. Before joining Tarsus, RD served 9 years in leadership roles at Kennedy Information, having gained further experience with specialty business publishing firms including Kluwer Law International (a division of Wolters Kluwer), The Thompson Publishing Group, Yankee Publishing, Vicon Publishing and Connell Communications (a division of IDG). RD has also served as a consultant for niche media organizations and information companies and is currently active in the Specialized Information Publishers Association.