MTO Webinar 2: August 2009 Series

MeetingTechOnline Webinar Series

A Complimentary Webinar Series

Social Media and Innovation: What Do I Need to Know?

A weekly workshop presented in a three-part series, by the industry's social media experts and show managers that are tasked to adopt and utilize these tools.

Respond to current economic conditions by harnessing the power of Social Media with the low cost of these tools! Learn how to recruit audience and exhibitors in these live, interactive Webinars.

Schedule:
August Series

Session 1: Thursday, August 13, 1:00-2:00 EDT Harness the Power! Returning Users: Please login with the same email address used to register for the webinar New Users: Register for webinar to view past presentation.
Defining the social media tool suite Building relationships through viral marketing Traditional marketing versus new media marketing Using social media to recruit attendees and exhibitors

Speaker:
Shawn Pierce, Senior Vice President, Hanley Wood
Pierce has more than 13 years’ experience serving the tradeshow industry. He also created ADAPT (A Database Analyzer & Prospecting Tool), a database system used worldwide to track attendance and marketing data for exhibitions companies, for which he received the 2003 Trade Show Executive Innovation of the Year Award.

Session 2: Thursday, August 20, 1:00-2:00 EDT The Great Marketing Shift: Leveraging "Pull" Social Media Strategies to connect Buyers and Sellers Returning Users: Please login with the same email address used to register for the webinar New Users: Register for webinar to view past presentation.
The effectiveness of community, content and conversation Supporting purpose and passion Six rules for viral marketing Easy-to-use relationship tools

Speaker:
RD Whitney, CEO, Tarsus Online Media
Through his 19-year career, RD has become an expert developing online and offline communities that bring buyers and sellers together. He has deep knowledge in creating paid content models. RD has an impressive track record of building, growing and acquiring media assets to maximize value for investors.

Session 3: Thursday, August 27, 1:00-2:00 EDT
Proven Strategies for Stimulating Traffic and Loyalty

Returning Users: Please login with the same email address used to register for the webinar
New Users: Register for webinar to view past presentation.

Generating viral marketing results
Myths and truth on social media
Designing for long term community growth
Real world examples

Speaker:
Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations
Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.

Thank you to our Sponsors!