MTO Summit Washington

Washington DC Education Panels

Education Panels

Education Panels

Want a video overview of the Summit Education Panels? View the adjacent video.

For specfic information about each panel, click the panels below for speaker information, presentation slides and video coverage.
 

Sessions: 3/26/2009

9:40-10:30 am Embracing Social Media

Stephen Nold
, MeetingTechOnline
Chris Brown, National Association of Broadcasters
Rick Calvert, BlogWorld & New Media Expo
Tara Dunion, Consumer Electronics Association

Events and Exhibitions have made slower progress in embracing the power of the Internet economy. Three show managers discuss their concerns and expectations of these new solutions.

11:00-11:50 am Finding and Selecting Tradeshow 2.0 Tools

Andrea Bahr
, Society of Petroleum Engineers
Dave Lutz, Velvet Chainsaw
Gene Sanders, The Society of the Plastics Industry

Why Isn't Anyone Adopting the Next-Gen Tools? For years we've been talking about RFID, social networking and digital events. Where is this technology and why hasn't there been a larger market adoption?

1:00-1:45 pm  Exhibitor/Attendee Marketing

Michael Hart
, Tradeshow Week
Margaret Core, Biotechnology Industry Organization
Jason McGraw, Infocomm
Todd Watson, IBM

Are there new rules and new tools for distributing relevant messages to targeted customers and prospects? What is the value of direct mail in today’s digital world? What are the best practices and right approach to designing a comprehensive marketing campaign?

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