MTO Webinar 3: Business Intelligence 2009 Series
MeetingTechOnline Webinar Series
A Complimentary Webinar Series
Social Media and Innovation: What Do I Need to Know?
| A monthly workshop presented in a three-part series, by the industry's social media experts and show managers that are tasked to adopt and utilize these tools. Respond to current economic conditions by harnessing the power of Social Media with the low cost of these tools! Learn how to recruit audience and exhibitors in these live, interactive Webinars. |
Schedule:
October Series
| Session 1: Thursday, October 1, 1:00-2:00 EDT Duration: Approximately 45 minute presentation + 15 minutes for Q&A Business Intelligence Jason McGraw, Senior Vice President Expositions Infocomm International |
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Join Jason McGraw with InfoComm to learn how leading events and trade shows are using social media to improve the design and development of communities. Wanting attendees to have more dialog and engagement using these social media tools, InfoComm seeks to create networking tools and to extend their marketing reach beyond the direct marketing already in play. In lieu of traditional surveys and focus groups, which take time for response, social media gives InfoComm more immediate relevant information. Learn how their organization is seeking to improve the use of these tools. InfoComm wants to penetrate communities, via blogs and other communication channels in their effort to participate in the voice of the industry. Wants to discuss opening up their social media groups within the organization, proprietary groups into open public, possibly because those groups | |
Session 2: Thursday, October 15, 1:00-2:00 EDT Duration: Approximately 45 minute presentation + 15 minutes for Q&A How Does International Consumer Electronic Show (CES) Select and Execute the Best Tradeshow Technologies? Discover Innovations to Improve Your Tradeshow Floor! Tara Dunion, Sr. Director of Communications International CES |
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| Tara Dunion with International Computer Electronics Show (CES) presents how events and trade shows should be improving the design and development of tradeshow floor technology. Seeking to enhance the attendee and exhibitor show experience using some of the latest tools, CES continues to acquire show technology that extends communications and relationships. Learn how International CES is deploying mobile device applications, new registration solutions and social media integration to improve the event experience for the entire community. We’ll cover: • International CES technology show objectives • Core tradeshow process values • Tool integration issues • Measurements • Challenges of data management • Impact of social media | |
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Speaker: Tara Dunion, Sr. Director of Communications, International CES Tara Dunion brings more than fifteen years of promotions and media experience to her role as spokeswoman and senior director of event communications for the International Consumer Electronics Association (CEA). In this position, she is in charge of promoting the International CES, the world's largest consumer technology tradeshow, and devising strategies to attract the world's top media to this and other global events. Over the past four years, she has helped increased CES media coverage by 30 percent and international media attendance by more than 35 percent. In addition, Tara oversees digital media strategies for CEA and the International CES and media outreach for CEA’s other industry events throughout the year. She also heads up CEA’s social media team and has helped launched CEA’s blog, Digital Dialogue, and its Twitter, You Tube and Flickr activities. |
Session 3: Thursday, October 29, 1:00-2:00 EDT Duration: Approximately 45 minute presentation + 15 minutes for Q&A Social Media: What’s Working and the Top Five Immediate Action Steps Steve Suhm, Marketing Manager, Association of Equipment Manufacturers (AEM)
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Spend 45 minutes with Steve Suhm from AEM to learn the early results of social media’s impact on event promotion. Find out how the current social media campaign has succeeded in meeting objectives and what the im
plementation tactics were. In this session, you will learn: | |
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Steve’s primary role with AEM includes the responsibility of promoting two of the construction industry’s largest trade shows – CONEXPO-CON/AGG and the International Construction and Utility Equipment Exposition (ICUEE). In addition to his role in event promotion, Steve is responsible for all of AEM’s trade show analytics including focus groups, attendee surveys, and telemarketing surveys along with being the driver behind newly implemented Social Media strategies. |
Thank you to our Sponsors!
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Interested in sponsoring the September webinar series? Contact Crystal Lloyd at Crystal@MeetingTechOnline.com or call (512) 310.0628 |
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