MTO Summit Webinar Tech Series: The Internet – an untapped resource

So, you think you know the Internet?  Does your subscription to an online information database like D&B or OneSource constitute Internet research?  You think your social network profile gets you access to the companies and contacts you need to meet the goals of your next big event?  If so, you are swimming in the shallow end of a huge and rich ocean of potential market, company and contact information and intelligence.  Whether you do not know where to swim or you are afraid to venture into uncharted waters, the dynamic information source called the Internet remains untapped to the majority.
 
Come learn and see the Internet from a view you have not seen.  Discover just how robust the available information about markets, companies and contacts truly is.  You will learn not only where to swim but eliminate the fears related to navigating these deep oceans of dynamic and real-time data.  The information you need to power your attendee, exhibitor and sponsorship goals is there, you just need to know where to look and how to get it.
 
Participants will be able to:

• Take inventory of the most relevant B2B Internet data sources for business and contact information
• Focus on the Big 3 – If you target these 3 primary data sources, you will cover 90% of the desired B2B  information available
• Understand the Google Factor – why it only houses less the .2% of available Internet information
• Examine the B2B Internet Data Complexity Scale to determine where you best spend your time for the biggest impact
• Know what are website Backlinks and how they can lead you to gold
• Implementing the right process for Internet Information Mining means never having to buy a list again
• Have a quick glimps into technology that automates all of these processes to streamline List Generation activities 
    
  

Dan Hughes, the Co-Founder of Broadlook Technologies, has been helping thousands of companies over the course of the last 8 years to Leverage the Internet as a real-time source of company and contact information.  His work within company sales and marketing operations, the professional recruiting communities, Specialty Information Publishers, Venture and Investment Capital Firms has dramatically driven top and bottom line revenues, slashed traditional marketing cost, fueled Human Capital recruitment, expand channel partners, penetrated new markets and improve productivity.   Stephen Nold is the president of Advon Technologies parent company of MeetingTechOnline – an online depository of articles and white papers on innovation for the event industry and MTO Summits – face-to-face VIP technology buyer events. Previously, he was with high tech start-up Team Tech International and then IntelliQuest; a technology research company.  He has a BBA from the University of Texas and an MBA from the University of Texas at Dallas.